 | | E-Myth Revisited:The totally revised edition of this groundbreaking classic first released
in 1986. A must read business book that explains why most small
businesses don't work and what you can do about it.
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 | | Kick-Start Your Business: With the fast, proven techniques in
this book, you can transform your workplace into a powerhouse. You
won't find textbook abstractions or irrelevant management school
theories here -- just dozens of practical ways to turbocharge any
business.
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 | | One Minute Manager: Starting from the assumption that people
are every company's most important resource, this book sets out
three simple steps to getting the best from them and making every
company run more efficiently.
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 | | One Minute Manager Meets The Monkey: How management can
effectively rid themselves of 'monkeys' -- other people's
responsibilities that cling to them and prevent them managing
efficiently. This book explains how to achieve a balance between
supervision and delegation for reduced tension and improved
productivity in the work-place.
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 | | Who Moved My Cheese? A superb book about change. Cheese is a
metaphor for what you want in life - be it a good job, a loving
relationship, money or possessions. And the maze is where you look
for what you want.
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 | | Do Something Different - Proven Marketing Techniques to Transform
Your Business: Stand out from the crowd with the book that is
packed full of examples of entrepreneurs who took a sideways look at
the market and their competitors and decided to branch out and do
something a little bit surprising. As a result, they made their
products and their companies stand out among the competition - vital
in today's business environment.
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| Bright Marketing - Why Should People Bother to Buy from You? We
live in a world where everything claims to be better and yet
everything seems to be the same. Based on a series of award-winning
workshops, Bright Marketing argues that in a world full of
mediocrity it only takes a 5% difference from the competition to
stand out and shows you how to apply this to your business.
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 | | 22 Immutable Laws of Marketing: The authors share their rules
for guaranteed success in the world of marketing with 22 superlative
tools and innovative techniques for the international marketplace.
Some unconventional advice.
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 | | Raving Fans A guide to providing a great customer service,
written in the style of a parable, including advice on how to define
a vision, learn what a customer really wants and institute effective
systems to achieve results.
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 | | Secrets of Superstar Speakers: Reveals the insider secrets of
motivational speakers such as Harvey MacKayn Anita Rodrick and John
Gray, explaining how anyone can apply the same techniques.
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 | | Delivering Quality Service: Excellence in customer service is
the hallmark of success. But what is excellent service? It is the
ability to deliver what you promise, but first you must determine
what you can promise.
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 | | Built to Last: About building visionary organizations that
prosper long into the twenty-first century and beyond. A coherent
framework of practical concepts to be applied by managers at various
levels.
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 | | Gung Ho! A simple system for inspiring employees based on
three ideas: work must be seen as important; workers must be put in
control of their own production; and managers must cheer their
workers on.
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 | | First, Break All the Rules: Based on the largest study of its
kind ever undertaken, managers reveal revolutionary insights about
successful managerial behaviour. They break all the rules of
conventional wisdom.
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 | | The 7 Habits of Highly Effective People: Recognised as one of
the most influential books ever written. It presents a holistic,
integrated, principle-centred approach for solving personal and
professional problems. Includes penetrating insights.
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 | | Men Are from Mars, Women Are from Venus: Guide to what makes
the opposite sex tick; how to understand their verbal & non-verbal
language; motivate them, get what you want; avoid arguments, etc.
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 | | Balanced Scorecard: How managers can use this revolutionary
tool to mobilize their people to fulfill the company's mission. More
than just a measurement system, it is an incisive management tool
toward achieving long-term strategic goals.
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 | | The Ultimate Sales Letter: Dynamic examples that will help
anyone write the ultimate sales letter. It will help readers target
their customer base quickly and draw them in with Dan Kennedy's
creative and inspiring style.
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 | | Getting to YES: Few of us are armed with the powerful
negotiation skills. This title presents a few easily remembered
principles that guide you to success, no matter what the other side
does or whatever dirty tricks they resort to.
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 | | Getting Everything You Can Out of All You've Got: 21 ways you
can out-think, out-perform and out-earn the competition. A strategic
handbook with stacks of business growth ideas that should guarantee
growth for any business.
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 | | Think and Grow Rich: The author devoted 25 years to finding
out how the wealthy became that way. After interviewing over 500 of
the most affluent men and women of his time, he uncovered the secret
to great wealth.
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 | | Tested Advertising Methods: How to create successful
advertising. Features new coverage on small businesses with limited
revenues, as well as techniques of headlines, illustrations and
layouts.
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 | | The Richer Way: Written from first-hand experience of running
businesses Richer explains his original and legendary thoughts and
advice which have been used successfully in companies of all types
and sizes.
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 | | Chicken Soup for the Soul: The stories in "Chicken Soup for
the Soul" include examples of the best qualities we share as human
beings: compassion, grace, forgiveness, generosity and faith.
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 | | Crowning the Customer: A hands-on guide for people who run or
work for businesses that have to deal with customers
person-to-person. Customer service will be the competitive
battleground for the new millennium.
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 | | Inside the Magic: Kingdom Inspirational, professional and
aspirational. Through interviews with past and present Disney
employees, some business secrets and practices of this successful
empire are revealed.
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 | | Customer Satisfaction is Worthless: And customer loyalty is
priceless. Offers strategies for turning customer satisfaction into
customer loyalty, emphasizing the importance of word-of-mouth
advertising.
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