Why have a Business Strategy
If you're on a car journey without a destination you are not on a journey at all. You are just driving about in a car!
So what on earth has that got to do with Business Strategy?
Well… Your business is your chosen vehicle for reaching a destination (Primary Goal). A destination that will ultimately be determined by your personal and family goals.
It is the opinion of many a successful business person that if your business does not have a clear destination (which should relate directly to the reason you started the business in the first place and deliver a few personal goals) then you are not actually on a business journey at all. You are really just filling your day doing business stuff and will probably not achieve your potential.
Strategies and plans can change throughout the life of a business or the owners time in the business. Some work and some don't. The trick is to quickly identify a wrong strategy and change it.
In fact the only strategy you must get right first time is your Exit Strategy. You only get one chance at this.